Network television and cable networks have a bright future, despite the inroads of TiVo and the threat of free video on the Web. And book publishers may also see growth in the years ahead, if they can learn to relax and love the e-reader.

Newspapers, however, can pretty much pack it in.

Among the more than 2,000 households queried in the survey, 38% said they would probably pay a bigger cable bill in order to be able to watch TV shows online or on their mobile phone—as long as it was only about $19 more. Only 27% said they probably would not pay more for that service.

DVRs are also less of a threat than previously thought. The survey found that the recording devices led to increased television viewing among 23% of users, whereas 10% said it led to watching less television. Programmers will find ways to integrate commercials into content so that time shifting won't destroy the ad model.

The survey also found signs that e-readers would drive growth for the book and magazine market. Among the 10% of consumers who own e-readers, more than 40% reported reading more books and magazines, versus less than 10% who said they were reading less.
The survey also found that Internet radio was finally becoming significant—and eclipsing satellite radio in popularity.
The bad news was limited to newspapers and local TV, which was the only television category to suffer a viewing decline. Newspaper reading decreased among 16% of respondents, while only 12% reported an increase.