When it comes to developing customer loyalty, there’s no clear blueprint for success, especially in today’s consumer environment, when shoppers are mercurial and competition from price-slashing retail chains is intense.

But experts told Footwear News that by focusing on value-driven product, great customer service and open communication, retailers should be able to ensure repeat shopping.

“To generate loyalty, you’ve got to do the basics right. It’s not revolutionary, but it’s very important. If it’s not right, everything else is a waste of money.”

But while retailers are building strong merchandise selections, they should also be careful to protect it from heavy promotions, which, experts warned, might draw in new shoppers, but won’t establish long-term loyalty.